Zumigo, Inc. (“Zumigo”) considers the privacy of mobile consumers to be of paramount importance and continuously reviews our privacy-related policies and practices to ensure responsible policies consistent with consumer-friendly and protective best practices. This Privacy Policy was prepared to describe how Zumigo collects data and uses it to provide mobile advertising and marketing services.

Zumigo is a provider of mobile technology and services to leading mobile operators and enterprises offering mobile services. Zumigo operates a hosted mobile service and complimentary applications. The service and applications operate by using information including: mobile device characteristics, device location, IP location, carrier characteristics, visitor browsing behavior and other information collected from visitors. The policy below describes Zumigo’s policy on the use, privacy and protection of such information.

Data Collection and Data Usage

Personally Identifiable Information (PII)

Personally identifiable information (PII) is any information about consumers such as name, address, or email address that is not otherwise available via public sources; provided, anonymous information collected by aggregating volumes of users is not considered PII under this policy. Zumigo builds and hosts mobile services for our clients; PII may be collected in the course of a web site visit as part of the users’ interactions with that service. When PII is collected in this manner, this PII data is the property of our partners and is subject to their privacy policy. Zumigo may not use this data in any way that is not authorized by our partners, and we will not use PII for ad targeting or for any other purpose.

Non-personal Information

Zumigo collects certain non-personal mobile consumer information such as the mobile device, the wireless carrier, site click-thru behavior, ads visited and similar click-stream data. None of this data is considered PII under this policy, and as such, may be used to improve the quality of our services. Zumigo may also assemble non-personal behavioral, location and/or demographic clusters. No PII is used during that process and PII is never shared with marketers or other third

Registration Data

Some of our partner applications and sites collect registration data such as age, zip code, gender and other individual information in order to provide better application services. Zumigo may access said registration data in order to better match ads to mobile visitors, but PII is never accessed or retained for this purpose.



Non-personal information may be processed by the following entities our employees, independent contractors, affiliates, subsidiaries, suppliers, business associates, consultants and other service providers. Zumigo intends to comply with all properly authorized requests of law-enforcement agencies in matters of public safety.


Zumigo takes every appropriate measure to protect against unauthorized access to our data for any purpose.

Zumigo is in the process of obtaining a license from the TRUSTe Privacy Program. As a TRUSTe licensee, we will agree to disclose our information collection practices and have our privacy practices reviewed for compliance by TRUSTe.

Third Party Websites & Services

Zumigo provides services and carrier connectivity to enterprises with a mobile presence, including mobile websites, applications and messaging programs. This Privacy Policy does not extend to those sites and services, and Zumigo is not responsible for the security and privacy practices of those sites and services.

Children’s Privacy

Zumigo seeks to be a responsible company relating to the protection of children, including the privacy interest of children. Zumigo’s websites, products, and services are not developed for, or directed at, children. If you believe our services are resulting in an inappropriate set of interactions with children, please contact us. If you believe your child has provided Zumigo with personally identifiable data, and you would like to have the data removed, please contact us. Emails may be sent to

Unforeseen Circumstances

Over time, Zumigo or any of our affiliates may sell or buy other businesses or entities. In the event of such a transaction, any non-personal information collected may be one of the transferred business assets.

Changes to Privacy Policy

Zumigo is committed to continually examining and reviewing its privacy practices, and may make changes to this Privacy Policy. In the event that any material changes are made to the company’s privacy practices, we will promptly make changes to this privacy policy that discloses the changes.

Questions and Concerns

If you have questions regarding this privacy statement, please contact

This Privacy Policy was last updated on June 18, 2009

©Copyright Zumigo 2010