Passwords are a true pain-point and add friction to the consumer digital journey. Zumigo DeRiskify InstaAuth provides a seamless, secure passwordless login solution for merchants looking to enhance shopper experiences without compromising security. By leveraging mobile identity data through carrier networks, InstaAuth verifies shopper identities in real-time, enabling frictionless access without the need for traditional passwords. This solution reduces the risk of fraud, simplifies account access, and helps businesses maintain a secure digital environment that meets evolving shopper expectations for ease and security. Ideal for businesses on e-commerce platforms including Shopify and BigCommerce, InstaAuth is designed to strengthen trust and streamline authentication, and improve conversion rate.