Zumigo Blog

The Difference Between Real-Time and Yesterday’s Data can Cost You Your Business

Businessman using smartphone

The High Cost of Stale Identity Data

In the modern digital economy, the mobile phone number is the primary identity key, in many instances acting as the foundation for multi-factor authentication (MFA), account recovery, and transaction confirmation. However, this critical function faces a serious challenge: the latency trap.

Fraudsters execute sophisticated attacks in a matter of minutes. Mobile identity verification solutions that rely exclusively on delayed, cached, or third-party data fail to keep pace. By the time their data refreshes, the fraud has already occurred. Zumigo solves this challenge by using direct Mobile Network Operator (MNO) integration, providing the definitive, real-time intelligence needed to build consumer trust.

The Vulnerability of Cached Data

Many identity verification competitors in the market today rely on third-party aggregators to source mobile data. Cached data can provide useful information, for example, to provide a historical view of an aspect of the identity, or to observe a pattern of behavior based on biometrics and profile. However, the approach is insufficient for real-time fraud defense:

  • Intermittent Refresh Cycle: Most aggregators refresh their data intermittently (e.g., hourly or daily). This means that during the critical window when a SIM swap or number deactivation occurs, the enterprise is unaware, making them highly vulnerable. The few minutes between the SIM swap execution and the data refresh is all a fraudster needs to complete an Account Takeover (ATO) of a banking or crypto account.
  • Probabilistic Security: Traditional PII checks (Name, Address, DOB matching) are merely probabilistic—they confirm who the consumer is, but they cannot confirm if that person currently possesses the device or if the number has recently been compromised. This uncertainty translates directly to high fraud risk and poor security.

Solving with Real-Time Data from Direct Integration

Zumigo’s competitive advantage is the establishment of proprietary, secure API connections directly with MNOs. This direct conduit to the source of truth eliminates the third-party intermediary and the latency trap, providing deterministic trust via real-time signals that cannot be spoofed by the attacker, including but not limited to the following:

  • SIM Swap Detection: We confirm the number’s status instantly at the moment of the transaction, blocking any activity if a SIM swap is in progress or has occurred within the critical lookback window.
  • Porting Status Alerts: We detect number transfer attempts to a new carrier in real-time, preventing unauthorized porting fraud.
  • Active/Deactivated Status: We instantly verify that the mobile line is currently live and owned by the claimed subscriber, preventing number recycling fraud and ensuring accurate communication.

Zumigo’s real-time, direct-to-carrier API integrations provide instant responses, powered by deterministic data pulled at the moment of the request and reflecting the state of the mobile network at that moment. Other providers may have real-time API integrations to their aggregated data sources but the data pulled may not be updated.

Competitive Outcomes: Speed, Accuracy, and Value

Direct MNO access translates into tangible benefits that surpass the capabilities of competitors using cached data:

  • Fast Detection of Fraud: The time difference reduces the critical Time-to-Detect window from hours to milliseconds, effectively closing the fraud vulnerability window entirely.
  • Maximized Customer Experience: Higher data accuracy leads to a lower rate of false positives, ensuring that legitimate customers are not subjected to unnecessary friction or manual review steps.
  • Enhanced Compliance: Using authoritative, real-time data meets the highest compliance standards required for Know Your Customer (KYC) and identity proofing in regulated sectors.

Furthermore, the direct integration model eliminates layers of data brokers, allowing us to pass the savings to our customers with the lowest pricing available in the market for definitive mobile identity intelligence.

Conclusion: Securing the Future with Current Data

In an identity-first world, security is only as strong as its weakest, slowest data point. Making security decisions based solely on “yesterday’s data” is a liability the modern enterprise can no longer afford.

Zumigo gives businesses the ability to leverage definitive, real-time mobile intelligence as the first check to reduce false positives, then layer other data sources to reduce false negatives. This approach allows businesses to maintain digital trust, prevent identity fraud, and build a truly resilient identity security posture.

 

Yu-Ting Huang is Sr. Director of Marketing at Zumigo. Comment or questions? Find her at on LinkedIn @yutinghuang.